Tag Archives: ASANOVICH


THE HEAD, NECK AND SPINE INSTITUTE  was established for the dissemination of Science-Based information, that furthers advancement in CONCUSSION MITIGATION AND REDUCTION OF SPINAL CORD INJURIES. Our job is to Spread the vital Information to the audience that Needs this Knowledge the most.


So with this in mind, we have made the decision to Post Pone The INDIANA CONCUSSION SUMMIT until February 26-27th 2016. We have many Football Coaches, Athletic Trainers and Neurologists that will miss the opportunity to obtain a Skill Set that is much-needed but difficult to obtain. Therefore, the November Summit will be Moved to February 2016. The Great News is this; THE PIT BARBELL CLUB has graciously allowed us to use this Great Venue in February. I look forward to meeting everyone attending. YOU will expand your knowledge base, this knowledge will allow you to PRUDENTLY AND PROPERLY PREPARE YOUR ATHLETES FOR THE CONTACT OF SPORT.

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Please go to concussionpreventionprotocol.com for updates and registration 

Register Now For The Indiana Concussion Summit

Register Now For The Indiana Concussion Summit


THE PIT BARBELL CLUB is Legendary in many respects. The Pit is a premier Training facility, impeccably equipped and expert coaching..

Now, the only Head and Neck Certification and Indiana Concussion Summit is being held at THE PIT.  This Perfect Combination will ultimately culminate in a overload in individuals attending the Summit and even more importantly is reserving your place for the certification.


To ensure a high level of information destination and HANDS-On instruction the number of individuals for each certification must unfortunately be LIMITED.  So, we recommend to ensure your place at the examination table, YOU SHOULD REGISTER NOW.  Also, you will need time to study the material sent to you after you register. SEE YOU AT THE PIT!!!



The Next Concussion Summit will be held in Evansville Indiana at THE LEGENDARY PIT BARBELL CLUB.      


The Two-day Conference/Clinic –HEAD AND NECK CERTIFICATION

FEBRUARY 26th, 2016     12 pm – 5 pm

FEBRUARY 27, 2016        8 am-   5 pm

Go to  concussionpreventionprotocol.com     Evansville Summit  Page  Register NOW!                                                                                                                                        

pit1jpgObtain the SKILL SET that allows you to Properly Prepare Your Athletes for the RIGORS of their SPORT!

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The Pit Barbell Club is the best equipped strength and fitness center in the Midwest, and has been in business longer than any other gym in the state of Indiana. The Pit has earned multiple state, national and world drug-free powerlifting championships


The PIT is equipped as well as any facility I have seen. Their MOTTO alone tells me we are dealing with top-notch professionals.

The Centers of Disease Control estimates that there are 1.6 – 3.8 million sports and recreation-related concussions occurring in the United States each year. Yet in actuality, no one really knows what the exact numbers are … since many concussions go unrecognizedand undetected? Suffice it to say — it’s an epidemic. Yet, whether a concussion is sports-related, recreational-related and/or trauma-related the severity of the injury and resulting cognitive impairment would in fact be reduced if the head, neck and surrounding cervical structures wereSTRONGER. In other words, if the morphological structure is thicker and/or stiffer, the preponderance of scientific research is conclusive … that is, potentially harmful concussive forces can be better dissipated/dampened more effectively if the individual’s cervical spine musculature is stronger – this is simple physics.


          There is no area of the body that induces such beneficial physiological responses to an individual’s health and well-being as does training the musculature of the cervical spine. When you apply the laws of physics to kinetic energy dissipation of the neck … and the resulting preventative and “protective effect” on the cervical spine; as a coach, athletic trainer, strength professional and/or health care practitioner … who is charged with primary responsibility of PRUDENTLY PREPARING THE INDIVIDUAL for the rigors of the sport/task at hand, it would be foolish, neglectful and reckless (not to mention culpable) NOT to include a comprehensive head & neck strengthening program in the training prescriptions for athletes and non-athletes alike.


Who Should Attend 

  • Exercise physiologists
  • Strength Coaches                                                      
  • Sport Coaches
  • Athletic trainers
  • Personal trainers
  • Physical therapists
  • Physical therapist assistants
  • Occupational therapists
  • Occupational therapy assistants
  • Physical educators
  • Chiropractors
  • Physicians
  • Physician assistants
  • Nurses
  • Nurse practitioners
  • Registered dieticians
  • Recreational enthusiasts
  • Parents
  • Athletes
  • Recreational Enthusiasts

Head & Neck Training Specialist Certification

 Protecting the Brain & Spine … before the Damage is Done
  • Define the problem and pathophysiology traumatic brain & spine injury
  • Describe contemporary strategies for preventing and managing traumatic brain injury
  • Discuss the results and implications of PROJECT NECK
  • Develop proper exercise guidelines for clients of all ages as well as for special medical populations
  • Demonstrate and execute the Head & Neck Strengthening Protocol
  • Determine coaching strategies to motivate, educate and maximize athlete/client compliance



Making The Case For Training The Neck

 Making The Case For Training The Neck

By Dr. Ralph Cornwell, JR.,PhD. Virginia Polytechnic Institute and State University

In a tradition that dates back centuries, physicians take the Hippocratic Oath before they practice medicine. In the original interpretation of the oath, a doctor would swear to “prescribe regimens for the good of my patients according to my ability and my judgment and never do harm to anyone.”

This code of moral conduct offers up valuable lessons to strength coaches and athletic trainers who work with the “patient” in their world: the athlete.

Strength coaches are charged primarily with the duty of preparing athletes for the rigors of their chosen sport. Referring back to the Hippocratic Oath, one could argue that increasing the performance of an athlete should become the second priority for strength coaches because a great athlete standing on the sidelines injured does no one any good.

The top priority for strength coaches instead should be a training regimen targeted first at protecting their athletes from harm as their “patients” are tuned for competition. Strength coaches who help athletes achieve their goals while maintaining their overall good health ensure that these athletes are prepared for any and all possibilities they may face in competition. And just as amazingly, those coaches who have shifted their priorities have realized that performance is not diminished but rather enhanced by a more completely trained athlete.

Of course, it goes without saying that the chance of injury is always a possibility during sports competitions. Simply being in the wrong place at the wrong time can cause an injury despite the best of precautions. Strength-training professionals, however, who take their cue from that vital part of the Hippocratic Oath, can step to the forefront to strengthen any perceived weak links in the human chain.

If strength coaches look first to protect their athletes from potential harm and prepare properly and diligently the most vulnerable region of athletes’ bodies, one could also argue then that the number of serious sports injuries could be reduced or minimized.

And what would be the most vulnerable region of the body that if traumatized could lead to a serious, possibly life-threatening injury? Without question, it is the neck region (cervical spine).

The neck supports the head, which encases the hierarchy of human beings’ functions, the brain. The trapezius–either of the two large muscles that run from the base of the back of the skull to the middle of the back–makes it possible for persons to raise their heads and shoulders. In essence, all these muscles act as the foundation support the driving force at the top of the body—back to the brain. If the foundation is strong, then the head is better supported and the brain better protected.

Given the critical role these muscles play, one would think the neck and trapezius would be at the top of strength coaches’ regimens for their athletes. But maybe not. For instance, in a recent survey of over 200 college and university strength coaches that asked about their neck/trapezius training regimens, the results revealed this muscle region as low or no priority. This could be explained by the fact that many coaches are simply unaware of the importance of training the neck and the trapezius muscles on which the neck relies to dissipate forces.
Survey questions ranged from “does your weight room have a neck machine” and “do you do any direct stimulation to strengthen the neck” to simply “how important is training the neck in your program.” The results overwhelmingly pointed back to little emphasis and interest. If strength coaches knew of the vital role the neck plays in sports performance, as well as the importance of increasing neck strength, then these results may have been very different.

7′ 1 Andrey from Russia doing a shrug…by his Senior year he could bench 300 lbs and squat over 500

Muscle regions other than the neck/trapezius area were emphasized in most strength-training programs. Does this sound familiar when examining many of the nation’s strength training programs: bench press for the upper body; squats and leg presses for the lower body; and some abdominal and lower back work. This is a complete regimen, as many would suggest, if the strength coach’s only priority is the performance of the athlete rather than protection of that individual.

But actually by training the neck and trapezius muscles, strength coaches can enhance both protection and performance of their athletes. A stronger neck increases the strength of an athlete, who then functions as a complete working unit. For example, consider that the trapezius muscles run from the base of the back of the skull all the way to thoracic vertebrae 12. Overlooking such a critical and major muscle group certainly would not enhance an athlete’s overall performance.

By neglecting the neck/trapezius area in training regimens, what could that lead to in the lives of athletes? While orthopedic surgeons can repair many soft-tissue and bone-related injuries that can allow athletes to compete again, the neck and cervical spine, however, are not areas of the body where successful surgical outcomes are likely, even with the advances in modern medicine.

If an athlete is fortunate enough not to sustain a catastrophic neck injury, there is still the very real danger of a brain concussion. For example, the Centers for Disease Control recently reported that approximately 300,000 sports-related concussions occur annually in the United States. (A concussion is an immediate and transient impairment in the brain’s ability to function properly.)

Concussions are not only a significant finding among professional and collegiate athletes, but they are occurring more often than necessary among younger players. For example, high-school football players suffer concussions more often than their collegiate and professional counterparts. Additionally, concussions are not gender specific. Studies have revealed that female athletes suffer concussions more often and with less impact than male athletes.

Moreover, researchers today are discovering that subconcussive forces over time can have a cumulative effect on athletes and can be just as debilitating as those who have suffered full concussions. Recent studies on brain trauma suggest that repetitive blows to the head over time—subconcussive forces—might cause a form of dementia known as chronic traumatic encephalopathy (CTE), a progressive, degenerative brain disease.

Consider, for example, the medical condition known as “dementia pugilistica.” Once thought to afflict only boxers, dementia pugilistica is now at the forefront of brain research being done at several major universities. Subconcussive injuries are particularly dangerous because an athlete may not show any symptoms after receiving such blows—not until much later.

The problem with bruises to the brain is that they cannot be seen like the ugly, black and blue torn hamstring. But these hurtful injuries to the brain do exist, and with alarming frequency among a variety of athletes. To minimize these injuries, let’s revisit again the neck/trapezius area and how these muscles play a critical role.

Neck muscles act as springs and shock absorbers; bigger, stronger necks can better absorb with less deformation. Recalling the laws of physics, consider the neck as a cylinder. The larger the circumference of the cylinder, the more load it can support without buckling.
Neck Extension 9 sniip1
As training the neck area increases strength there, the soft tissue thickens and the neck becomes stiffer. Using physics again to explain the necessity for stiffness, view the neck as a coiled spring. The thicker the coils of the spring, the greater the stiffness ratio. A smaller, less stiff spring is easier to compress from an axial-loading standpoint. A stiffer spring—“stronger neck”—deflects greater frontal or side impact forces.

All variables being equal, if a given cylinder increases its diameter by two inches—say from six inches to eight inches–the deformation decreases 43 percent. Common sense, simple logic or even strong speculation would suggest that a bigger, stronger neck would give an athlete a better chance of avoiding serious injury when having to absorb impact forces during collisions.

And female athletes should not avoid training the neck area, as many think they will get a “fat neck” from such conditioning. Biologically, females do not achieve the hypertrophy that males do, but they can benefit greatly from the strength gained in this region of the body.

Training the neck area in four directions—flexion, extention, and left and right lateral flexion—followed by a shoulder shrug exercise offers the most effective direct stimulus to this region of the body. Neck machines are great devices to help with this training, but if strength coaches cannot afford these machines, they should educate themselves on the protocol of manual neck resistance, along with a barbell or dumbbell shrug.

Relating back to the original premise, if strength coaches truly believe their first priority is to protect the athlete and prevent injury and that the neck and cervical spine are at risk during competition, why would they not train this region of athletes’ bodies religiously? If strength coaches train all the agonist and antagonist muscle groups but neglect the neck and trapezius area are they truly preparing their athletes effectively for the rigors of their sport? Well-informed strength and conditioning professionals would see the logic in this premise and would want to help their athletes in any way they could.

Strength coaches need to find 30 minutes twice a week to train the neck and trapezius area. With effective time management and efficiencies, strength and conditioning program could meet this objective. In setting up a strength training facility, would it not make sense also that for every station, say, for squatting, there would also be a station for protecting the brain and turning the head?


As these questions tumble forth, again the Hippocratic Oath comes back into play—“to prescribe regimens for the good of my patients.” Maybe the essence of that document created long ago can have relevance in more ways than one to strength coaches everywhere today



If you need to hear more information about concussion awareness-Don’t Come

If you believe all we can do about the concussion epidemic is JUST Manage the Problem-Don’t Come
If you have been told helmets are the answer and believe it –Don’t Come

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MORE Reasons why you should NOT attend the Concussion Summit:

1. To learn about even more strategies that promotes concussion AWARENESS.
2. To learn “heads up” techniques that still precipitates sub/concussive forces to the brain.
3. If you are convinced that the NFL, NIH and the federal government has the concussion epidemic under control.
4. If you are looking for some gimmick that will insulate your players from sub/concussive forces to the brain. duh
5. If you would rather be REACTIVE rather than PROACTIVE in addressing ways to mitigate this potentially life changing/threatening issue.

6. If you have NO regard to your players safety. It’s only a ding after all.

i gv up7. If you have NO regard to protecting the integrity and values of sport.

If you can stand on the sidelines and just allow athletes to became injured-.this Summit is not for you!



Life has many turning points. Each turning point involves a choice. While they may be difficult choosing, can be a catalyst for personal growth.

describe the imageRalph Cornwell is a PhD. in health promotion/human performance at Virginia Polytechnic Institute and State University. Prior to pursuing his Doctoral Degree he was a collegiate strength coach.

He has developed a protocol for strength training the musculature that protects the cervical spine.

There is no doubt there is a tremendous amount of pressure to win in athletics. People want to be associated with a winner. Alumni, students attending school or fans want their team to be successful.

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If the coach does not win his job is at risk. Obviously, coaches are concerned with performance. With pressure, a coach may make an uncharacteristic decision.

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I know it may be difficult in such a competitive environment, but decisions must be based on what is best for the athletes who play the game. First and foremost, a coach must be an advocate for the athletes off the field and insure they are physically prepared for competition on the field.

As a young strength coach I came to a crossroad in my career. We like every other staff and team had pressure to win. In the off-season the head football coach examined all aspects of the entire program and looked for ways to improve performance.

The coaches choice for performance enhancement was surprising. I was told to remove the training for the head and neck region of all athletes on the football team and substitute the neck exercises with movements that he felt improved athleticism. He felt that the head and neck training was unneeded and I was to begin to do things that benefited performance.


My staff and I had a meeting that same day and I explained the situation. We voted as a staff to continue training the athletes  musculature of the cervical spine.  This was vital to their health and safety on the field.

The coach was angry that I did not heed his wishes. I was given an ultimatum. Stop training the head and neck region of the athletes or face termination. I had a muti-year contract that paid well. I was blessed with a great staff to work with.  How could I leave such a great situation?sniip1

I went home that night and discussed this decision I had to make with my wife. She simply said, “Do what you know is right”.

I resigned the next morning after informing my staff about my decision. Over the next few weeks my entire staff also resigned.

This incident has turned into a positive and a career change. It has led me into extensive study in the methodology of training the musculature that protects the cervical spine and brain. I, over the next several years will be able to share nationally my findings: which will include not only protection of the athlete through head and neck training, but…. and I must add Increased Athletic Performance. I now have my doctoral degree and research the Head and Neck. Do the right thing PROTECT YOUR ATHLETES. Follow my research @ concussionpreventionprotocol.com

Head and Neck Isolator – The Vantage Research Team

The Vantage Research Team Utilizes  the Head and Neck Isolator Machine.

vindex                                            Flexion Bottom 1 Flexion Nuetral Pos Lateral Flexion 7 Lateral Flexion 4 Neck Extension 9 MHS Weight Room 4

                                                          Tilt 6                        A Special Group and Special Machine explore methods of lowering concussive forces

Get The Knowledge To Prepare YOUR Athletes for Competition

Get The Knowledge To Prepare YOUR Athletes for Competition

Head & Neck Training Specialist Certification

Head & Neck Training Specialist Certification

Preparing and Protecting Your Athletes During Competition


Strengthening the head, neck and surrounding cervical structures is the ONLY organic contingency within our control to prepare individuals to withstand potentially injurious forces.

The most important goal of the strength and conditioning professional is to PRUDENTLY PREPARE the individuals for the rigors of the task. As such, given the catastrophic consequences of a cervical spine and traumatic brain injury, the strengthening of the head, neck and surrounding muscular structures of the cervical spine MUST be considered PRIORITY ONE in the prescription and design of exercise routines. ONE Day Concussion Reduction Methodology Seminar – Learn the skills and knowledge to prepare and protect your athletes from concussive and sub concussive forces. Evidence based, proactive, hands-on instruction taught by experienced professionals and expert practitioners. NSCA Approved CEU’s.

ralph 1Mark Asanovich

Mark Asanovich, M.A.                                                             Dr. Ralph Cornwell, Jr

Date: Friday, April 10th, 2015   Doors Open at 8am. Summit Begins 8:30am

Where: Minnetonka High School:

Presentations will be in the The Forum

Demonstrations will be in the Pagel Center Weight Room (on the Minnetonka High School Campus)

Every coach says, “they care about the health of their athletes”. Here is your chance to prove it while improving your skills as a coach.


Become a Certified as a Head and Neck Training Specialist!

For more information visit us at http://www.concussionpreventionprotocol.com

The muscles of the head and neck

Evidence Based Protocol – Concussion Summit

When You attend the Concussion Summit what will you leave with?

neck_dvdYou will know how to properly strength train the muscles of the head and neck. The Protocol you will be taught is the Only Evidence-Based, clinically tested method proven to lower concussion rates, reduce likelihood of spinal injury,and simply create an athlete better prepared for contact. The Protocol can be performed manuallyhands on or with the Head and Neck Isolator machine.


This certification will give you the skills to better Protect and Prepare Your Athletes for Competition.

1tonka 2Date: Friday, April 10th, 2015   Doors Open at 8am. Summit Begins 8:30am
Where: Minnetonka High School:
Presentations will be in the The Forum
Demonstrations will be in the Pagel Center Weight Room (on the Minnetonka High School Campus)

Every coach says, “they care about the health of their athletes”. Here is your chance to prove it while improving your skills as a coach.

Become a Certified as a Head and Neck Training Specialist!


Reducing Concussions one Athlete at a Time

Get the Skill Set to Protect Your Athletes

CNSI-1                                                        images

Date: Friday, April 10th, 2015   Doors Open at 8am. Summit Begins 8:30am
Where: Minnetonka High School:
Presentations will be in the The Forum
Demonstrations will be in the Pagel Center Weight Room (on the Minnetonka High School Campus)

MHS Weight Room 6Go to : concussionpreventionprotocol.com  fill out the contact us page. The Text, DVD and study material will be available February 1, 2015. Registration fee covers cost of study material.

The ForumOnline Registration: $80.00 for those not wishing to get certified
$175 for those wanting to get certified “Head & Neck Training Specialists”
At the Door: $100.00 for those not wishing to get certified
$225 for those wanting to get certified “Head & Neck Training Specialists”
Dress: Casual
Changing facilities available for demonstration sessions

More Information to Follow